BlvckOreo — Personal EPK

No client brief. No external pressure. Just a clear-eyed look at what was missing: a press kit that matched the confidence of the music.

BlvckOreo — rapper, singer, songwriter from Lagos, aka The Lost Biscuit — had two distinct bodies of work with completely different worlds behind them. Most EPKs flatten an artist into a single tone. This one had to hold two identities without either one compromising the other.

Black-and-white palette as the foundation — strong enough to anchor both album identities without competing with either. Heavy type. A logo identity built around the BO dice mark.

Two albums, two completely different visual worlds, one artist:

• Mainland Pack — gritty Lagos street document. Ransom-note typography, raw photography, the visual language of the streets that made the music.
• Messages From Mars — illustrated and cosmic. A completely different register — same artist, different world. Designed with the same level of craft, not as a rebrand but as an expansion.

Written, art directed, and designed without a brief. Every word of copy was written specifically for the context — no filler, no boilerplate.

A self-designed EPK that works as both a press kit and a portfolio piece — demonstrating what it looks like when a designer has full creative ownership of the subject matter.

Accolades since release: Apple Music HipHop top 200 chart placement, Noble Awards nomination, SmashFM artiste unveil. The EPK was built to hold up in professional contexts while staying true to the artist's identity.

Designed, written, and shipped without a brief. The process mirrors the music: vision first, execution second, no compromise between the two.